GIF video specs and requirements

Animated GIFs for READMEs, help articles and emails, where video files are not an option.

What it is

GIFs play everywhere without a player: in GitHub READMEs, help centre articles, chat apps and most email clients. The trade-off is file size and limited colours, so they suit short, simple clips.

What it expects from a video

  • GitHub limits images, including GIFs, to 10 MB.
  • Email GIFs should stay under about 2 MB. Larger files are often not loaded by email clients.
  • GIFs have no sound.

Recordcake presets

Help Center GIF

For help centre articles. Up to 12 seconds.

Size
800×450 (16:9)
Frame rate
12 fps
Video
GIF
Audio
No audio
Limits
up to 12 sec · max 5 MB

Email GIF

For email. Up to 8 seconds and 2 MB.

Size
600×338
Frame rate
10 fps
Video
GIF
Audio
No audio
Limits
up to 8 sec · max 2 MB

GIF

For READMEs and docs. Up to 15 seconds.

Size
800×450 (16:9)
Frame rate
15 fps
Video
GIF
Audio
No audio
Limits
up to 15 sec · max 10 MB

GIF (small)

Smaller and lighter, for tight spaces.

Size
640×360 (16:9)
Frame rate
12 fps
Video
GIF
Audio
No audio
Limits
up to 10 sec · max 3 MB

Tips for product demos

  • Keep GIFs short. Every extra second adds a lot of file size.
  • Record a small area around the feature you want to show. GIFs look much better with fewer colours and less movement.
  • For long demos, use an MP4 instead: the GitHub README preset uploads a real video with far better quality.

Official specs

There is no official spec for this one. The preset follows common practice.

Screen recordings, piece of cake.

Record the demo once. Let Recordcake handle the formats.

Coming soon to the Mac App Store