Platform video specs
What each platform is for, what it expects from a video, and the preset Recordcake exports for it.
App & Game Stores
Steam
Valve's PC game store, where the trailer at the top of your store page is the first thing players see.
Steam Trailer 1080p · Steam Trailer 4KEpic Games Store
Epic's PC game store. Product pages carry a trailer and a gallery, much like Steam.
Epic Games StoreApp Store
Apple's stores for Mac, iPhone and iPad apps. App previews are the short videos shown before the screenshots.
Mac App Store Preview · Mac App Store Preview 4K · iPhone App Preview · iPad App PreviewMicrosoft Store
The app store built into Windows. Listings can include a trailer alongside screenshots.
Microsoft Storeitch.io
An open marketplace for indie games and tools, where creators design their own pages.
itch.ioProduct Hunt
A daily launch site for new products, where the gallery and video help you stand out on launch day.
Product Hunt
Video Platforms
YouTube
The largest video site, and where most product demos, tutorials and launch videos end up.
YouTube 1080p · YouTube 1440p · YouTube 4K · YouTube ShortsVimeo
An ad-free video host that many companies use to embed product videos on their own sites.
Vimeo 1080pBilibili
China's leading video community, popular for tech, games and tutorials.
Bilibili 1080p
Social
X (Twitter)
The social network formerly called Twitter. Short demo clips in posts are a common way to share launches.
X (Twitter)LinkedIn
The professional network, useful for B2B products and company launch posts.
LinkedInTikTok
The short vertical video app, increasingly used to show off apps and tools.
TikTokInstagram
Meta's photo and video app. Reels are full-screen vertical videos; feed videos are 4:5.
Instagram Reels · Instagram FeedFacebook
Meta's social network, where pages and groups share video posts in the feed.
Facebook FeedReddit
A network of topic communities, where a well-placed demo in the right subreddit can bring real users.
RedditBluesky
An open social network with a growing developer and tech community.
BlueskyMastodon
A federated social network made of independent servers, popular with open-source and developer communities.
MastodonDiscord
Chat app for communities. Many games and dev tools run their community server here.
Discord · Discord NitroSlack
Workplace chat. Short clips are handy for showing a teammate or a customer channel how something works.
Slack
Ads & Marketing
Meta Ads
Paid ads across Facebook, Instagram, Messenger and Meta's partner apps.
Meta Ads 16:9 · Meta Ads 1:1 · Meta Ads 9:16Google Ads
Video ads on YouTube and across Google's network, including Performance Max campaigns.
Google Ads 16:9 · Google Ads 1:1 · Google Ads 9:16TikTok Ads
Paid video ads in the TikTok feed.
TikTok AdsPinterest
A visual discovery site where people save ideas. Video Pins show up in search and home feeds.
PinterestGoogle Business Profile
Your business listing on Google Search and Maps, which can include short videos.
Google Business ProfileTrade Show Loop
A silent 4K loop for big screens at trade shows, events and in-store displays.
Trade Show Loop
Docs & Support
Slide Deck
A 1080p file to drop into Keynote, PowerPoint or Google Slides.
Slide DeckNotion
A workspace for docs and wikis, where short clips explain how things work.
NotionConfluence
Atlassian's team wiki, often used for internal documentation and runbooks.
ConfluenceZendesk
Customer support software. Help Center articles can include video walkthroughs.
ZendeskIntercom
Customer messaging platform. Support teams send short clips right in the conversation.
IntercomSupport Reply
A small clip to attach to a support email, sized to fit comfortably under email limits.
Support ReplyGIF
Animated GIFs for READMEs, help articles and emails, where video files are not an option.
Help Center GIF · Email GIF · GIF · GIF (small)