Meta Ads video specs and requirements
Paid ads across Facebook, Instagram, Messenger and Meta's partner apps.
What it is
Meta Ads Manager places one ad across Facebook, Instagram and other Meta surfaces. Each placement prefers a different shape: landscape, square or vertical.
What it expects from a video
- Most placements accept videos up to 60 seconds. Some allow longer, but short ads perform better.
- Supplying all three shapes lets Ads Manager use the best one for each placement instead of cropping.
Recordcake presets
Meta Ads 16:9
16:9, for in-stream and right-column placements.
- Size
- 1920×1080 (16:9)
- Frame rate
- 30 fps
- Video
- MP4 · H.264 · 8 Mb/s
- Audio
- AAC · 128 kb/s
- Limits
- up to 1 min
Meta Ads 1:1
1:1, for feeds.
- Size
- 1080×1080 (1:1)
- Frame rate
- 30 fps
- Video
- MP4 · H.264 · 8 Mb/s
- Audio
- AAC · 128 kb/s
- Limits
- up to 1 min
Meta Ads 9:16
9:16, for Stories and Reels.
- Size
- 1080×1920 (9:16)
- Frame rate
- 30 fps
- Video
- MP4 · H.264 · 8 Mb/s
- Audio
- AAC · 128 kb/s
- Limits
- up to 1 min
Tips for product demos
- Tick all three Meta Ads presets and export them in one go.
- Show the product in the first few seconds, and design for sound off.
Official specs
Platforms change their rules from time to time. If a limit matters, check the official page before you upload.
Screen recordings, piece of cake.
Record the demo once. Let Recordcake handle the formats.
Coming soon to the Mac App Store