TikTok Ads video specs and requirements

Paid video ads in the TikTok feed.

What it is

TikTok Ads Manager runs ads that appear between regular videos in the For You feed. They look and behave like normal TikToks.

What it expects from a video

  • Ads are vertical 9:16. The preset caps them at 60 seconds.

Recordcake presets

TikTok Ads

Size
1080×1920 (9:16)
Frame rate
30 fps
Video
MP4 · H.264 · 8 Mb/s
Audio
AAC · 128 kb/s
Limits
up to 1 min

Tips for product demos

  • Ads that feel like a regular TikTok usually do better than polished commercials.

Official specs

Platforms change their rules from time to time. If a limit matters, check the official page before you upload.

Open the official spec page ↗

Screen recordings, piece of cake.

Record the demo once. Let Recordcake handle the formats.

Coming soon to the Mac App Store