Website Hero video specs and requirements

A silent, looping video for the top of a landing page.

What it is

Many product sites open with a short looping demo instead of a static screenshot. It needs to be silent, small and quick to load.

What it expects from a video

  • No official spec. Browsers only autoplay video that is muted, so these presets have no audio track.
  • Keep it short (the presets cap it at 20 seconds) so it does not slow down page loading.

Recordcake presets

Website Hero

H.264, plays in every browser.

Size
1280×720 (16:9)
Frame rate
30 fps
Video
MP4 · H.264 · 3 Mb/s
Audio
No audio
Limits
up to 20 sec

Website Hero (HEVC)

HEVC, smaller, for Safari.

Size
1280×720 (16:9)
Frame rate
30 fps
Video
MP4 · HEVC · 2 Mb/s
Audio
No audio
Limits
up to 20 sec

Tips for product demos

  • Export both versions and list them as two sources in your video tag, HEVC first. Safari uses the smaller HEVC file and other browsers fall back to H.264.
  • Add a poster image so something shows before the video loads.

Official specs

There is no official spec for this one. The preset follows common practice.

Screen recordings, piece of cake.

Record the demo once. Let Recordcake handle the formats.

Coming soon to the Mac App Store